Hyundai se convirtió en el nuevo socio automotriz del Chelsea de Inglaterra, el Atlético de Madrid de España y el Hertha de Berlín de Alemania a partir de la temporada que está por comenzar y hasta 2021.
En el equipo inglés juegan estrellas consagradas en el último Mundial 2018 como, por ejemplo, el delantero Olivier Giroud, el mediocampista Eden Hazard y el volante N’Golo Kanté, entre otros. En tanto que en el Atlético de Madrid brillan el delantero Antoine Griezmann y el defensor Diego Godín.
El logotipo de la marca Hyundai se presentará en la camiseta y el acuerdo incluye la presencia en cartelería, contenidos digitales, en los estadios y en acciones de hospitalidad.
Además proporcionará una flota de automóviles para apoyar las operaciones de los clubes, el uso cotidiano de algunas estrellas de cada institución y exhibirá la gama de modelos de Hyundai en los alrededores de los respectivos estadios.
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